BSc. in Marketing

Description

The Bachelor of Science in  Marketing programme under the department of Business Administration is designed to give students’ academic and technical skills in broad areas. In this programme, you will gain an appreciation of the diverse, interdisciplinary nature of business administration and marketing, and also a range of conceptual, technical, quantitative and personal skills.

The aim of the undergraduate program in Marketing is for our students to develop the necessary knowledge and skills to become competent and honest Marketers and Marketing Executives or Managers.

The course contents will enable the students to acquire and understand knowledge relating to areas relevant to Marketing in our institution. Again, the course will enable the students to acquire general education, such as Oral and Written Communication, English, Ethics and Computer knowledge. Furthermore, the degree incorporates the opportunity for students to apply their knowledge to practical situations. The program will facilitate the acquisition of essential skills, such as analysis, synthesis, problem-solving, critical thinking and the ability to work in a team, among many others.

Candidates applying to the programme must meet the following entry requirements:

WASSCE I SSCE | GBCE:  – Applicants must have three (3) core subjects namely English Language, Core Mathematics and Integrated Science. A minimum of C6 / D plus any 3 elective subjects with a minimum of C6 / D.

GCE: Passes in any three (3) “A” level subjects. Also the applicant must have had credit passes in five (5) GCE ordinary level subjects including English Language, Mathematics and Science Subject (For Non-Science students and an Arts Subject (for Science Students).

ABCE: Passes in any three (3)  subjects (at least one of the passes should be grade D or better). Also, the applicant must have had credit passes in five (5) subjects including English, Mathematics and Integrated Science or Social Studies in the General Business 

HND: Holders of HND- will be placed at level 300

Diploma Holders: Holders of Diploma  will be placed at appropriate level based on the transcript.

Ghanaian Students
Programme Freshers GH¢ Continuing GH¢
Regular 2,300 2,300
Top-Up & Weekend 2,350 2,350
Foreign Students
Programme Freshers USD $ Continuing USD $
Regular 1,800 1,200

YEAR ONE, SEMESTER ONE

Course Code

Course Title

BBA 101

Business Environment in Ghana

KAF 111

Introduction to Sociology

KAF 105

Computer Applications in Business I

BBA 107

Business Mathematics

KAF 109

Communication Skills 

KAF 103

French I

YEAR ONE, SEMESTER TWO

Course Code

Course Title

KAF 106

Computer Applications in Business II

BBA 104

Introduction to Psychology

BBA 109

Introduction to Insurance

BBA 108

Business Statistics

KAF 110

Communication Skills II

KAF 104

French II

YEAR TWO, SEMESTER ONE

Course Code

Course Title

BBA 201

Financial Accounting I

BBA 203

Principles of Micro Economics

BBA 205

Business Ethics & Corporate Social Responsibility

BBA 207

Quantitative Methods

BBA 209

Introduction to Human Resource Management

BBA 211

Critical Thinking & Logic

YEAR TWO, SEMESTER TWO

Course Code

Course Title

BBA 202

Financial Accounting II

BBA 204

Principles of Management

BBA 206

Principles of Marketing

BBA 210

Organizational Behaviour

BBA 214

Economy of Ghana

BBA 212

Operations Management

YEAR THREE (LEVEL 300) SEMESTER ONE

Course Code

Course Title

BBA 301

Business Law

KMT311

Service Marketing

BBA 305

Business Research Methods

BBA 307

International Business Management

KMT 301

Sales and Marketing Management

KMT313

Consumer Behaviour

YEAR THREE (LEVEL 300) SEMESTER TWO

Course Code

Course Title

BBA 302

International Marketing

BBA 303

Marketing Research & Information

KMT 308

Retail Marketing Management

KMT 304

Company Law

BBA 302

Management Information Systems

KMT 306

Electronic Marketing

YEAR FOUR (LEVEL 400) SEMESTER ONE

Course Code

                                                         Course Title

BBA  403

Strategic Management & Business Policy

KMT 403

Product Development & Branding

KMT 413

Supply Chain Management

BBA  401

Long Essay / Project work

KMT 405

Business -To – Business Marketing(B 2 B)

KMT 407

Social Marketing

 YEAR FOUR (LEVEL 400) SEMESTER TWO

Course Code

                                                         Course Title

KMT  406

Integrated Marketing Communication

BBA   404

Fundamentals of Entrepreneurship

KMT 402

Organizational Leadership

BBA   402

Long Essay/Project Work

KMT 404

Marketing Management & Strategy

 

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